VERB PURPLE SHAMPOO: Brighten up, tone up. Formulated with professional-grade violet pigment and aa extract, Verb Purple Shampoo was designed to gently cleanse and brighten while toning brassy hues in blonde, grey, and silver hair between salon visits. The gentle color correcting toning shampoo is suitable for all hair types and textures, and the hydrating, vitamin-rich and nutrient-packed color correcting shampoo keeps dryness and yellowness at bay. 100% of customers saw toning and shine after just one use, and 100% of customers said Purple Shampoo & Purple Mask toned brassy yellow hues after just one use* Safe for use on color-treated hair, you can be assured that Verb Purple Shampoo contains only good stuff. The sulfate-free toning shampoo is packed with nourishing ingredients: Pro-grade Violet Pigment in the purple hair toner cancels out brassy tones; Aa Extract nourishes; Frankincense Oil smooths and moisturizes the scalp; and Coconut Fatty Acids enhance softness, leaving hair with a glossy, shiny finish. Our hair products will always be Vegan, and free of Parabens, Gluten, and harmful Sulfates. This moisturizing color-safe shampoo is PETA-certified and not tested on animals and is suitable for use by both men and women. For best results, massage a small amount of the color protector hair shampoo evenly through wet hair from roots to ends for consistent coverage and even toning. Lather well and rinse thoroughly. Follow the color extend shampoo with Verb Purple Mask for extra nourishment, brightening, and hydration. VERB HAIRCARE delivers salon-quality hair care without the cost. We\'re a team of millennial women making the best hair products at the best price for people like us (and our plus ones, friends, family, and kids). We bridge the gap between stores and high-end hair care because who says good hair has to be out of reach.

• PURPLE SHAMPOO: This color neutralizing shampoo gently cleanses and brightens, hydrates and nourishes while toning yellow hues; the color enhancing shampoo is designed to reduce brassiness in color-treated blonde, grey and silver hair
• BRIGHT, VIBRANT TONES: Verb Purple Shampoo for brassy hair deposits a small amount of Pro-grade violet pigment into hair to keep blondes bright and reduces brassiness by 24% after just one use
• INGREDIENTS: Pro-grade violet pigment in the hydrating shampoo cancels out brassy tones; Açaí Extract deeply moisturizes; Frankincense Oil smooths and nourishes; and Coconut Fatty Acids enhance softness and shine
• ONLY GOOD STUFF: This PETA-certified, paraben free, gluten free shampoo for women and men with no harmful sulfates is vegan and cruelty free; the brightening shampoo is safe for use on color treated hair
• HOW TO USE: Massage a small amount of the shampoo into wet hair, lather well and rinse thoroughly; for best results, follow the color extend shampoo with Verb Purple Mask